With our proven success, when Sweet Justice wanted to create a whole new brand and website for the Group’s new venture, they came straight to us. By crafting a clean visual identity, future proof brand architecture and cutting edge Jamstack website with Major Digital, SweejTech has grown into a trusted source of innovative solutions in the sound design industry.
With trusted ties to Sweet Justice, SweejTech needed to retain links with the parent brand whilst being a clear, unique proposition. Streamlined efficiency and user delight was at the heart of SweejTech’s tools, and the brand had to reflect this simple, effective approach to work. With dozens of tools & technologies needing productizing in the coming years, a clear style and branding system was required to future-proof all products, logos and touchpoints.
Taking Sweet Justice’s renowned cherry & bomb icon, we developed it into a contemporary, technology-first icon. To keep further links, we kept the colours across the brand, adjusting their use to fit SweejTech’s look and feel. This modern aesthetic translated into an easy to use brand architecture, allowing us to create an initial suite of logos which continues to expand today. Partnering with Jamstack experts Major Digital, we were able to create a fully customisable, intuitive website with full front and back end customisation which SweejTech still praise for its easy of use.
Since SweejTech’s inception, the company has matured into its own brand of the Sweet Justice Sound Group. Their tools fuel sound agencies globally, with more technologies being cohesively branded and distributed yearly. The website grows as a source of information for all their tools, being simple to update and expand through development.
