For over a decade, we’ve partnered with Impact Initiatives, a Brighton-based charity that supports people of all ages across Sussex through services for children, young people, adults, and older people. Our role has been to equip them with the design tools and creative confidence to grow, evolve, and engage their diverse audiences. Together, we’ve built a bold new brand, a fully accessible website, and a suite of campaigns that have allowed them to expand their reach and increase their impact in the community.
As a growing umbrella charity, Impact Initiatives needed a clear, contemporary identity that could communicate across multiple service areas while staying true to their people-first ethos. Their existing brand no longer reflected the scale of their work, and their website was difficult to navigate. We needed to create a system that made their services clear, engaging, and accessible for a wide audience spanning children to older people while enabling future growth.
We collaborated closely with Impact Initiatives, their service teams, and focus groups to create a brand rooted in hope, clarity, and inclusivity. Working with illustrator Charlotte from Copper Moth, we developed a suite of illustrations to humanise their services and give each audience a point of recognition. We then created comprehensive brand guidelines, from logo and colour palette to tone of voice, ensuring consistency across every touchpoint.
On the digital side, we designed and built a WCAG-compliant website, praised by accessibility experts for combining creativity with usability. A flexible sitemap and visual system that allows their services and campaigns, like Ageing Well, to slot in seamlessly.
The transformation has been profound. Trustees, staff, and service users alike now see a brand that reflects the charity’s ambition and care. Funders increasingly come directly through the website, and Impact Initiatives has been able to grow in both size and scope, expanding their offering to new communities. Their inclusive, professional identity has strengthened recruitment of trustees and partners, while ongoing campaigns and digital assets continue to reinforce their reputation.
Today, we act as their brand ambassadors, helping them tell their story with clarity and creativity, so they can keep doing what they do best: supporting people across Sussex to live well at every stage of life.
