I’ve spent over 20 years building brands, shaping stories and leading creative work, most of that time as Co-founder and Creative Director of Osomi, a Brighton-based graphic design agency I helped grow from the ground up.
Osomi was small by design, but ambitious in thinking. As Creative Director and Project Lead, I was responsible for the studio’s creative output across every project, working hands-on with clients from early strategy through to delivery. We built long-term relationships, worked across sectors, and focused on thoughtful, accessible design that genuinely earned its place. That experience still underpins everything I do today.
I now work independently as a freelance designer & brand consultant, bringing that same thinking and care to every project, just in a more personal, direct way.
I’m naturally curious, highly observant and love digging into the details. I make unexpected connections, spot patterns others miss, and hold both the big picture and the small details at the same time. I’ve also learned how to build processes that support different ways of thinking, creating space for collaboration rather than overwhelm.
Design, for me, isn’t about noise or trends. It’s about understanding people, asking better questions, and shaping ideas with intention and human connection.
