Recognised globally for their award-winning audio work, Sweet Justice approached us in 2020 for a brand refresh that could fully capture their ethos, vision, and personality. Alongside the rebrand, they needed a website that would stand out in the crowded sound design industry, while also being intuitive to use and easy to update.
Working closely with Sam (one of the companies founders), we created an elevated brand identity and digital experience that feels streamlined, playful, and unmistakably Sweet Justice. The new brand celebrates their people, showcases their work, and brings their energy to life across every touchpoint. Since launch, the company has grown from a small, tight-knit team to a global collective, taking on high-profile projects, expanding into new ventures, and cementing their reputation as an industry leader.
Sweet Justice came to us with a brand identity and website that no longer reflected who they were or where they were headed. Their old identity lacked the boldness and clarity needed to win the kind of clients they wanted to attract, and their website struggled to showcase the depth of their talent.
They needed a brand that not only embodied their mission and values, but also captured the fun, rebellious spirit that sets them apart. From their website to merchandise and even seasonal campaigns, every touchpoint had to feel distinctly Sweet Justice; authentic, memorable, and built to open doors with the world’s leading studios and developers.
We began with a discovery workshop to dig into Sweet Justice’s values, aspirations, and audience. This gave us a clear positioning strategy, which guided the reimagining of their iconic cherry-and-bomb logo and the development of a full visual identity system.
Alongside the rebrand, we designed and built a new website on Craft CMS, providing both a flexible, user-friendly backend and the creative freedom to push boundaries visually. To bring the brand to life online, we partnered with animators and illustrators, embedding motion and character throughout the site.
Beyond digital, we rolled the brand out across every touchpoint: business cards, presentation decks, merchandise, sticker packs, social media assets, stationery, and even playful 3D-printed baubles. Since launch, we’ve continued to evolve the brand, keeping it fresh, impactful, and always true to Sweet Justice’s unique voice.
The rebrand and website have been transformational for Sweet Justice. Since launching, the team has grown fivefold, scaling to a global collective of talented creatives and industry leaders. They’ve partnered with some of the most high-profile clients in the industry, strengthened their reputation as one of the leading names in audio, and expanded into an entirely new arm of the Sweet Justice Sound Group.
Beyond business growth, the new brand has become a source of pride and motivation within the team itself, energising their culture and reinforcing a shared sense of identity. They’ve gone on to win a GamesIndustry.biz Best Places To Work Award, beating over 200 other companies.
From merchandise to seasonal campaigns, the brand continues to be a powerful tool, not just for recognition in the marketplace, but for uniting the people behind it.
