Snow Camp is the UK’s only national youth charity using snowsports to transform the lives of young people. In 2023, as they approached their 20th anniversary, they wanted to celebrate this milestone with branding that captured their achievement while staying true to their mission. We worked with Snow Camp to create a commemorative logo and celebratory brand identity for the year, before going on to refine their core brand, update guidelines, and support their flagship fundraising events with elevated design.
Snow Camp had built an incredible legacy over two decades, but their branding lacked the consistency and cohesion to carry them into the future. The 20th anniversary presented an opportunity to not only celebrate but also reimagine their identity in a way that aligned with their values, ambitions and growing reputation. Alongside this, their annual Three Valley Rally fundraiser needed a bold and premium visual approach to stand out in a competitive charitable events landscape.
We began by designing a commemorative 20th anniversary logo and visual system, used throughout their year of celebration. Some of these elements were later carried forward and developed into Snow Camp’s main brand. From there, we refined their existing logo and created a set of brand guidelines to bring cohesion across all outputs, ensuring their vision and mission were consistently represented. For the prestigious AJ Bell Three Valley Rally, we designed a suite of assets, from backdrops and signage to digital collateral, establishing a distinctive event identity that aligned with the charity’s elevated brand.
The refreshed and refined identity has given Snow Camp a brand that truly reflects who they are today, while marking 20 years of impact with confidence and clarity. Their anniversary campaign successfully celebrated their achievements, while the Three Valley Rally in 2024, backed by premium branding, raised over £250,000. The cohesive brand system continues to strengthen their presence, supporting their growth and amplifying their mission to change young lives through snowsports.
