PRovoke Summit & SABRE Awards re-design. Image shows the logos and people to represent the two events.

PRovoke Summit & SABRE Awards

Unifying two brands to create an easy to manage event
Role: Creative Director + Project Lead | Osomi Design
Outline

After working with PRovoke Media on their upcoming website, they approached us to work on their international events. Impressed with our proactive approach to understanding their requirements & outputs, they knew they could rely on us to deliver all event materials and simplify their process.

Using a streamlined process and automated tools, we met & exceeded expectations, delivering a professional, sleek and presigious rebrand. The project leader went on to say ‘I am in complete awe at how quickly you’ve done this and designed pretty much exactly as requested. Simply amazing.’

With the PRovoke Summit and SABRE Awards being recognised events in the PR industry, we had to ensure the renowned & industry leading tone remained at the forefront of the rebrand. The update had to enhance the experience of attendees, bringing all the materials into a visual language that was estblished at the moment viewers saw them online and continued when they walked through the doors.

We began by auditing the current PRovoke Summit and SABRE Awards outputs, with their brand discovery workshop playing a vital role in the design direction. Working closely with the event manager, we brought both the Summit and Awards branding into a cohesive space, ensuring continuity whilst reducing the time spent designing between them with templates & automated tools. After bringing the brands together, we created templated looks for all their print & digital outputs, flexible signage layouts, powerpoint templates for both events, step and repeat logo walls, guest passes, handouts and all other required outputs.

Our input enhanced the PRovoke team’s experience working on the events, allowing them to focus on the admin behind the scenes whilst being represented by a new, exciting refresh. With all the artwork supplied to exact specifications, the design admin was streamlined with the final event looking better than ever.

Close-up of Global Summit signage showing the logo and visual identity in situ at the event.
Close-up of Global SABRE Awards signage showing the logo and visual identity in situ at the event.
Digital registration screens designed for the PRovoke Media Summit Global and SABRE Awards, displayed at conference entry points.
Digital event screen displaying the Causes and Creativity programme schedule for the PRovoke Media Global Summit.
SABRE Awards conference space styled for an evening dinner, with branded screens as part of the event design.
Speaker presenting alongside branded event signage designed for PRovoke Media as part of a brand re-design project.
PRovoke Media branded lanyards as part of a wider event and environmental brand re-design.
Sabre Awards branded Social Media post as part of a wider event and environmental brand re-design for PRovoke Media.
PRovoke Media branded website header as part of a wider event and environmental brand re-design.
Branded event signage designed for PRovoke Media as part of a brand re-design project, displayed at a conference venue.
Conference speaker at a PRovoke Media event, standing behind a custom-designed branded podium.

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