Elrha is a global organisation dedicated to finding solutions to complex humanitarian problems through research and innovation. Ahead of launching their long-term strategy, they needed a design partner who could help communicate their ambitious vision with clarity and confidence. Working in collaboration with Marsden/Mee on copywriting, we designed Elrha’s 15-year Strategy (2023–2040) as a fresh, dynamic and accessible guide to their future. The success of this project led to further collaborations, including their Annual Review and the flagship Global Prioritisation Exercise (GPE) publications.
Elrha’s strategy needed to speak to a wide spectrum of stakeholders, from academics and NGOs to international policymakers and funders such as the FCDO and Gates Foundation. The challenge was to balance authority with accessibility: ensuring the strategy communicated a clear, unified vision while remaining engaging and relevant for diverse global audiences. Beyond the strategy, Elrha also required design solutions for large, complex reports that were consistent, professional and efficient to produce.
We worked closely with Elrha and Marsden/Mee to ensure every element of the strategy was accessible, coherent and visually engaging. Staying true to the Elrha brand, we introduced complementary colour palettes, bold graphics and clear layouts that gave energy to long-term commitments while keeping the focus on clarity. Alongside the PDF and HTML versions, we designed social media assets and a one-minute animation to extend the strategy’s impact across digital platforms.
Building on this foundation, we supported Elrha with their Annual Review and the GPE reports. These required agile collaboration, as research content and design production ran in tandem. We developed standardised templates and professional-ready systems to handle highly detailed, technical publications, saving Elrha’s team valuable time and ensuring consistency across multiple outputs.
The 15-year Strategy successfully communicated Elrha’s long-term vision, giving the organisation a powerful tool to engage funders, policymakers and partners. The accompanying digital assets extended its reach and impact, positioning Elrha as a confident, forward-looking leader in humanitarian research and innovation. Our ongoing partnership has since streamlined their complex reporting processes, with new templates and design systems that save days of work while strengthening the consistency of their brand.
