Buttle UK is a charity dedicated to supporting children and young people in the UK facing crisis, financial hardship and complex social issues. Through their Chances for Children grants, they provide vital opportunities to improve emotional, educational and social outcomes. Since 2014, we’ve worked closely with Buttle to develop a brand presence that reflects their ambition, clarity and compassion, helping them to engage supporters and build momentum for their campaigns.
Buttle needed to reach more people with a message that was both urgent and hopeful. Their Chances for Children campaign was designed to raise £10m over five years, but the brand lacked the vibrancy and tools to communicate this in a way that could connect with donors, policymakers and the wider public. They needed a bold, consistent identity that could carry across reports, events, digital platforms and fundraising campaigns.
We began by running brand workshops with the Buttle UK team to better understand their unique needs, values and audiences. These sessions helped uncover how best to communicate the urgency of their work while keeping the focus on hope and opportunity. From there, we created a distinctive campaign identity, building a suite of icons and bold, accessible colours that brought clarity to complex stories. Working with photography, reports and event collateral, we established a visual system that was easy to understand and immediately recognisable, while still grounded in the seriousness of the cause. Over time, this has evolved with Buttle, expanding to suit new formats and campaigns as the charity has grown.
Buttle launched their Chances for Children campaign in April 2016 with the new identity, and by January 2021 they had reached their ambitious £10m fundraising goal. The refreshed visual presence continues to help them communicate their mission, engage stakeholders and advocate for children and young people across the UK. Our long-term partnership has helped ensure their message remains clear, powerful and impactful.
